At first, one has to resolute the focal concept of the project, and make sure it is the primary piece of information that is to be communicated initially and lucidly. This piece of information can be translated to a simple diagram; almost pragmatic, which is instantaneously processed, or to a bold text, or any other media. The location of the illustration can be positioned at the beginning of the presentation, at the center, or throughout the presentation especially if it was lengthy. I somehow prefer a continuous reminder of the big idea, therefore, having it throughout the presentation is preferable for me personally.
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